Hello, I’m a Product Designer based in Los Angeles, California. I have over 15 years of experience designing digital products and interfaces. I strive for elegant designs based on solid research that solves for users needs and delivers business goals.
I’ve been fortunate to work for these companies:
CASE STUDIES
Formulating an Experience Vision story for a brand new product
Where do you start designing a brand new product with a brand new team? An experience vision provided a blueprint and had us facing and marching in the same direction. Fostered collaboration between teams. Started conversation for good design. Align product teams.
Rethinking a beloved legacy software
While building a new tool on a new platform, the product team discovers a beloved utility software. We aimed to find out more and integrate what features it provided into the new system.
Assembling the core screen of the system
All roads lead to this screen. All our discovery and mapping exercises led us here, the loan profile page - the central part of the new system. It became clear that prior activities had one and the same goal of building a complete and accurate screen. How do you lay out a mish mash of data that makes sense to the users? That was the challenge.